GOLD: NZD $ Market price per Ounce todayLearn More

SILVER: NZD $ Market price per Ounce todayLearn More


For over 15 years, Gold Smart® has been the trusted choice for selling gold, silver, and platinum in New Zealand. We offer a secure, discreet, and hassle-free selling experience, ensuring you receive top market value for your items. Discover the convenience and care that sets us apart and see why we're the highest-rated gold buyers nationwide. Join the thousands who have experienced the Gold Smart difference.

How To Sell Gold

Watch Now

What a quick and easy process and a very fair price offered, I am at the other end of the country and the process was fast and communication was brilliant, recommend to anybody looking to sell.


I enjoyed the process which was easy and very quick. Much appreciated, and I’m very happy to recommend Gold Smart to others.


Excellent customer service and a fair offer on my Dad’s gold. A very smooth transaction once the value was agreed.


Really friendly and professional service. Good price very promptly paid. Highly recommended!


Trusted reviews from over
572 customers


225 Google Reviews


21 Facebook Reviews

Auckland CBD Location

Come visit us at Unit 7, 147 Victoria St. West, Auckland CBD

(Please call us on 0800 465 376 in advance)

a fast, fair and professional process

We Make Selling Gold for Cash Easy

Meet with us in person

Meet with us in person at our Auckland HQ for immediate appraisal and payment

Send it to us

Request a FREE Courier Pack to securely send us your gold items

How to Sell Gold

Experience the Gold Smart Difference

Selling gold for the first time? We understand your concerns. With over a decade as trusted gold buyers, Gold Smart® offers a streamlined, secure, and private method for you to sell your gold. We've empowered thousands across New Zealand to convert unwanted jewellery into cash efficiently.

Why Choose Us?

Expertise: Leveraging 15+ years of experience to ensure a smooth, transparent process.
Safety and Privacy: Commitment to a secure and discreet transaction.
Customer Satisfaction: A history of providing excellent service and value to our clients.

Maximise Your Gold’s Value with Gold Smart

No matter your location in New Zealand, our friendly team is ready to assist you in securing the best prices for your gold and silver pieces. Contact Gold Smart today and unlock the true value of your unwanted jewellery.

Read more
  • Over 15 Years Experience
  • Most 5-Star Reviews
  • Secure Central Location
  • Exceptional Pricing
  • Advanced XRF Testing
  • Safe & Discreet Process
  • Friendly Expert Team
  • Nationwide Service
  • Fast Transactions

We are currently buying:

Sell Gold Jewellery - Gold Buyers

22-24ct Gold Jewellery

$84 - $112 per gram

South African Gold Krugerrands

South African Krugerrands

$3,252 - $3,802 per oz

British Gold Sovereign Coins Value

British Gold Sovereign Coins

$612 - $922 per coin

1oz Gold Canadian Maple

International Gold Bullion Coins

$2,971 - $3,565 per oz

What we Buy

Visit Us

147-149 Victoria Street West, Auckland CBD

  • 200m   Sky Tower
  • 700m   Motorway
  • 5m   Parking
Weekdays 9am - 5pm
*Please call in advance
Make an appointment
Gold Buyers, Sell Gold, Best Prices