News

Gold Buyers

Gold Buyers

Mmm, gold… gold has been held up for a long time as something precious, a rare commodity and something that Pirates love to seek – Gold Treasure! Gold Jewellery because of it’s precious metal content…

Mmm, gold… gold has been held up for a long time as something precious, a rare commodity and something that Pirates love to seek – Gold Treasure! Gold Jewellery because of it’s precious metal content has value beyond how nice and pretty the manufacturing may be. And often that can mean even more cash for your old, damaged and out-of-style gold jewellery. When you are considering to sell gold jewellery the most important thing to consider is – where to sell gold jewellery? In New Zealand there are a few options when selling gold that customers should be aware of because most people don’t want to be ripped off and treated badly. At Gold Smart we’ve heard so many unfortunate stories from customers about selling gold jewellery to other companies that nothing much surprises us! Just because a company is advertising that they pay the best rates, does not actually mean they pay the best rates! Customers say the last place they wanted to sell gold was a Pawn Shop because they are used to dealing with people that are desperate for cash and offer the equivalent service. These types of situations are unfortunate because these people will often take whatever they are offered because they need the money urgently. This is very similar to the companies that offer loans, pawnbroking, advances on salaries, finance and so on – all designed to take advantage of the desperate and vulnerable. Who you sell to is also a very important choice because you want to know you are selling gold to a 100% New Zealand Owned Company and that the income generated stays in New Zealand to benefit the local economy. Any company that’s not 100% NZ owned will have overseas interests and will likely be sending profits out of this country to benefit wealthy people that don’t care about the people of Aotearoa. When you Sell gold to Kiwi companies that employ Kiwis and retain all profits in New Zealand the whole country benefits. The next point to consider when you want to sell gold jewellery is how private and confidential is the service. Do you want other people looking over your shoulder and seeing you sell the family gold? Will you feel comfortable selling your gold to a teenager that clearly is not an expert in precious metals? Do you trust someone that offers loans to vulnerable people? Do you feel safe taking your gold jewellery to a public place? At Gold Smart we offer complete and total security, privacy and comfort! Cash! Who doesn’t like cash for gold? At Gold Smart we don’t have the large overheads of shops or kiosks in shopping malls so we can pay more for your gold jewellery! Enjoy the benefits of high rates for your gold today. Call 0800-GOLD SMART (0800-465-376) Now to see how you can get cash for your unwanted GOLD JEWELLERY!

Nz’s Trusted Gold Buyers

The Gold Smart Guarantee

For over 15 years, Gold Smart® has been one of New Zealand’s most trusted gold buyers, helping thousands of Kiwis sell gold, jewellery, silver, coins, and bullion with complete confidence. As a family-owned business based in Auckland, we pride ourselves on transparent valuations, honest advice, and market-leading payouts. Every item is carefully tested and valued by experts who understand both craftsmanship and the true worth of precious metals.

Whether you’re visiting our Auckland gold-buying office or using our free insured nationwide courier pack, you can expect the same integrity, speed, and personal service every time. We make it easy to sell gold safely anywhere in New Zealand - with instant payment, fair prices, and total peace of mind. That’s the Gold Smart Guarantee - trusted by thousands of New Zealanders who choose professionalism, privacy, and value they can count on.

Rich Elliott

Rich Elliott

GOLDSMART CEO

Signature
  • CheckGuaranteed Excellent Prices
  • CheckTransparent Selling Process
  • CheckPrivacy and Discretion Guaranteed
  • CheckFast, Secure Payments
  • CheckExpert Knowledge & Honest Advice
  • CheckAuthenticity & Testing Guaranteed

Rich Elliott

GOLDSMART CEO

Signature

Why Us

The Gold Smart Difference

Selling gold, jewellery, or watches for the first time? We understand that trust matters most. With over 15 years as New Zealand’s trusted gold buyers, Gold Smart® provides a simple, secure, and private way to sell your valuables with confidence. Thousands of Kiwis have already turned unwanted jewellery, gold, and silver into cash quickly and safely with us.

Whether you’re looking to sell gold or silver in Auckland, Wellington, Christchurch, Hamilton, Tauranga, Dunedin, Napier-Hastings, Nelson, Rotorua, New Plymouth, Whangarei, or anywhere in New Zealand, we make it easy. Visit our secure Auckland CBD office or use our free insured courier service for a fast, convenient nationwide experience.

Anita Elliott

Anita Elliott

GOLDSMART COO

Signature
  • CheckTransparent, No Pressure Offers
  • CheckFast, Secure, Seamless Process
  • CheckInstant Payment, On the Spot
  • CheckTrusted by 1000s across NZ
  • CheckMost 5-star Reviews
  • CheckOver 20 years Experience

Anita Elliott

GOLDSMART COO

Signature

Safe, Insured and Built on Trust

The Gold Smart Security

Your valuables deserve more than just care - they deserve complete protection. At Gold Smart®, security is built into everything we do. From the moment your gold, jewellery, or silver reaches us, every step is verified, insured, and documented. As New Zealand’s trusted gold buyers, our process is transparent, private, and proven safe.

Whether you choose our secure Auckland gold-buying office or our free insured nationwide courier pack, your items remain fully covered and tracked until payment is made. Each piece is tested by professionals using industry-standard technology and assessed at live market rates. That’s The Gold Smart Security - trusted by thousands of Kiwis who value safety, integrity, and peace of mind.

Yasko null

Yasko

HEAD OF SECURITY

Signature
  • pawGreets every visitor with a sniff
  • pawDetects treats with 100% accuracy
  • pawSniff-tests all courier packs
  • pawMaster of workplace safety
  • pawExpert in morale and mischief
  • pawPerforms best after walk breaks

Yasko

HEAD OF SECURITY

Signature