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A high karat means more money for you

A high karat means more money for you

The amount paid by Gold Smart for your jewellery depends on the gold quality and weight of your items. Most countries require jewelers by law to hallmark or seal gold jewellery. This means that an…

The amount paid by Gold Smart for your jewellery depends on the gold quality and weight of your items. Most countries require jewelers by law to hallmark or seal gold jewellery. This means that an analysis laboratory determines the quality of the piece and stamps it with an official seal to indicate purity. On the other hand, today many jewellery items come from countries that require no seal or have less than perfect standards. The quality of these parts can only be determined through scientific testing, which can be done with acid or by X-ray fluorescence. There are two classification systems that reveal the quality of gold, the karat and purity. Below is an example of how to compare the two measures: KARAT FINENESS GOLD PURITY PERCENTAGE 9k : 375 / 37.50% 14k: 583 / 58.33% 18k: 750 / 75.00% 22k: 917 / 91.66% 24k: 999 / 99.90% Note that there is no "100% pure gold". Normally the highest possible degree would be 99.99%, found only in very special items. For common jewelery, the highest grade is 24 carats, equivalent to a purity of 999 or 99.90% pure gold. We at Gold Smart respect our customers providing a simple and transparent pricing process. Call us now for more information.

Nz’s Trusted Gold Buyers

The Gold Smart Guarantee

For over 15 years, Gold Smart® has been one of New Zealand’s most trusted gold buyers, helping thousands of Kiwis sell gold, jewellery, silver, coins, and bullion with complete confidence. As a family-owned business based in Auckland, we pride ourselves on transparent valuations, honest advice, and market-leading payouts. Every item is carefully tested and valued by experts who understand both craftsmanship and the true worth of precious metals.

Whether you’re visiting our Auckland gold-buying office or using our free insured nationwide courier pack, you can expect the same integrity, speed, and personal service every time. We make it easy to sell gold safely anywhere in New Zealand - with instant payment, fair prices, and total peace of mind. That’s the Gold Smart Guarantee - trusted by thousands of New Zealanders who choose professionalism, privacy, and value they can count on.

Rich Elliott

Rich Elliott

GOLDSMART CEO

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GOLDSMART CEO

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Why Us

The Gold Smart Difference

Selling gold, jewellery, or watches for the first time? We understand that trust matters most. With over 15 years as New Zealand’s trusted gold buyers, Gold Smart® provides a simple, secure, and private way to sell your valuables with confidence. Thousands of Kiwis have already turned unwanted jewellery, gold, and silver into cash quickly and safely with us.

Whether you’re looking to sell gold or silver in Auckland, Wellington, Christchurch, Hamilton, Tauranga, Dunedin, Napier-Hastings, Nelson, Rotorua, New Plymouth, Whangarei, or anywhere in New Zealand, we make it easy. Visit our secure Auckland CBD office or use our free insured courier service for a fast, convenient nationwide experience.

Anita Elliott

Anita Elliott

GOLDSMART COO

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Anita Elliott

GOLDSMART COO

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Safe, Insured and Built on Trust

The Gold Smart Security

Your valuables deserve more than just care - they deserve complete protection. At Gold Smart®, security is built into everything we do. From the moment your gold, jewellery, or silver reaches us, every step is verified, insured, and documented. As New Zealand’s trusted gold buyers, our process is transparent, private, and proven safe.

Whether you choose our secure Auckland gold-buying office or our free insured nationwide courier pack, your items remain fully covered and tracked until payment is made. Each piece is tested by professionals using industry-standard technology and assessed at live market rates. That’s The Gold Smart Security - trusted by thousands of Kiwis who value safety, integrity, and peace of mind.

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Yasko

HEAD OF SECURITY

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HEAD OF SECURITY

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