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How to Sell Gold – Selling Gold Jewellery, Gold Coins & Gold Bars

How to Sell Gold – Selling Gold Jewellery, Gold Coins & Gold Bars

Are you ready to turn carats into cash? The team at Gold Smart are buying gold in large quantities and for the highest prices in years. Worn, damaged and out-of-style gold jewellery represents a…

Are you ready to turn carats into cash? The team at Gold Smart are buying gold in large quantities and for the highest prices in years. Worn, damaged and out-of-style gold jewellery represents a great way to create cash when you need it. A lot of people ask us how do I sell gold and used jewellery for cash? The process is quite simple and the price you receive will depend on three things: #1 what you are selling, (9ct gold or 18ct gold, gold bullion or gold coins, etc), #2 how much you have to sell (grams, ounces, kilos) and the #3 current market prices. Carat (or Karat) is a unit of measurement to measure the purity of gold alloys. It’s represented by the symbol ct or kt. Carat can also be used to describe the mass or weight of gemstones. Carat means the proportion by weight of one part in twenty four. Examples of indicative gold content are as follows:
  • 9ct = 37.5% gold (or 375 millesimal fineness)
  • 14ct = 58.5% gold (585)
  • 18 ct = 75% gold (750)
  • 22ct = 91.6% gold (916)
  • 24ct = 99.99% gold (999 or pure/fine gold)
As a general rule the higher the carat value, the higher the gold content, and the higher the cash value from Gold Smart. The team at Gold Smart are experts in determining the actual carat of any gold item. Bullion and Gold Bars The term “Bullion” describes a mass of precious metal typically in the form of gold/silver bars or ingots.  Bullion is traded on its precious metal value because of the high purity content and the most common forms of gold bullion are recognised internationally – making it an efficient mode of trade. Gold Smart pays high prices for bullion – gold prices can fluctuate, so call today to and lock-in favourable prices. Examples of ‘Good Delivery’ Gold Bullion Coins inclue:
  • US Gold Eagle – embossed with the image of a bald eagle (91.67% pure)
  • Canadian Maple Leaf - embossed with the symbol of Canada (99.99% pure)
  • Chinese Panda – depicting a panda bear which changes each year
  • South African Krugerrand – the first bullion coins ever released by a Nation (91.6% pure)
  • Australian Gold Kangaroo Nugget – (99.99% pure)
  • Gold Sovereigns - Full or Half (91.6% pure)
Others include:
  • New Zealand Gold Kiwi (99.99% pure)
  • ABT Gold Ingot (99.9% pure)
  • CMIT Gold Bar (99.9% pure)
  • AGR Matthey Gold Ingot (99.9% pure)
  • Morris and Watson Gold Ingot (99.99% pure)
When selling your gold you will need to make sure you don’t get ripped-off by the many “Sharks” out there.  To get excellent prices for your gold you will need to talk with the trusted gold buying experts – Gold Smart!

Nz’s Trusted Gold Buyers

The Gold Smart Guarantee

For over 15 years, Gold Smart® has been one of New Zealand’s most trusted gold buyers, helping thousands of Kiwis sell gold, jewellery, silver, coins, and bullion with complete confidence. As a family-owned business based in Auckland, we pride ourselves on transparent valuations, honest advice, and market-leading payouts. Every item is carefully tested and valued by experts who understand both craftsmanship and the true worth of precious metals.

Whether you’re visiting our Auckland gold-buying office or using our free insured nationwide courier pack, you can expect the same integrity, speed, and personal service every time. We make it easy to sell gold safely anywhere in New Zealand - with instant payment, fair prices, and total peace of mind. That’s the Gold Smart Guarantee - trusted by thousands of New Zealanders who choose professionalism, privacy, and value they can count on.

Rich Elliott

Rich Elliott

GOLDSMART CEO

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  • CheckGuaranteed Excellent Prices
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  • CheckPrivacy and Discretion Guaranteed
  • CheckFast, Secure Payments
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GOLDSMART CEO

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Why Us

The Gold Smart Difference

Selling gold, jewellery, or watches for the first time? We understand that trust matters most. With over 15 years as New Zealand’s trusted gold buyers, Gold Smart® provides a simple, secure, and private way to sell your valuables with confidence. Thousands of Kiwis have already turned unwanted jewellery, gold, and silver into cash quickly and safely with us.

Whether you’re looking to sell gold or silver in Auckland, Wellington, Christchurch, Hamilton, Tauranga, Dunedin, Napier-Hastings, Nelson, Rotorua, New Plymouth, Whangarei, or anywhere in New Zealand, we make it easy. Visit our secure Auckland CBD office or use our free insured courier service for a fast, convenient nationwide experience.

Anita Elliott

Anita Elliott

GOLDSMART COO

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  • CheckTransparent, No Pressure Offers
  • CheckFast, Secure, Seamless Process
  • CheckInstant Payment, On the Spot
  • CheckTrusted by 1000s across NZ
  • CheckMost 5-star Reviews
  • CheckOver 20 years Experience

Anita Elliott

GOLDSMART COO

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Safe, Insured and Built on Trust

The Gold Smart Security

Your valuables deserve more than just care - they deserve complete protection. At Gold Smart®, security is built into everything we do. From the moment your gold, jewellery, or silver reaches us, every step is verified, insured, and documented. As New Zealand’s trusted gold buyers, our process is transparent, private, and proven safe.

Whether you choose our secure Auckland gold-buying office or our free insured nationwide courier pack, your items remain fully covered and tracked until payment is made. Each piece is tested by professionals using industry-standard technology and assessed at live market rates. That’s The Gold Smart Security - trusted by thousands of Kiwis who value safety, integrity, and peace of mind.

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Yasko

HEAD OF SECURITY

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HEAD OF SECURITY

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