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Is it real Gold?

Is it real Gold?

How can you tell when you come to sell gold that your “gold” is real gold? At Gold Smart we often see items that appear to be real gold jewellery and unfortunately sometimes turn out to be not gold…

How can you tell when you come to sell gold that your “gold” is real gold? At Gold Smart we often see items that appear to be real gold jewellery and unfortunately sometimes turn out to be not gold or only gold plated (GP/P). The first and most easy thing to look for is hallmarks – does your old gold jewellery have clear hallmarks? If so, it doesn’t mean that it’s conclusive as many fake items have convincing hallmarks. The next thing to consider is where you purchased the item from – did you buy it from a reputable Jeweller in New Zealand? Do you have “proof of purchase” and/or a valuation from a registered Jewellery valuer? Once again this is not conclusive that the items are real however it does give you the option to ask for a full refund if the gold jewellery once tested shows to be less carat than indicated. Another simple test is to use a heavy magnet over the item – if the gold jewellery is attracted and sticks to the magnet the the “Gold” is not real gold. Note that the clasps often have springs that are magnetic and so expect the clasp to stick to the magnet. How does it look and feel? Has it created discoloration on your skin and or the item? Does it have a high-sheen (real gold should not “shine”)? Most frequently the gold jewellery that people bring Gold Smart to sell that is not real gold has been given as gifts from ex-boyfriends and/or husbands (either with or without their knowledge that the items are not genuine). It’s an art when people are selling gold to know the correct and proven methods to test any gold jewellery, gold coins and scrap gold (not to mention years of practice and knowledge to perfect). If you’d like the true value of what your items are worth talk with New Zealand’s Gold Buyers – Gold Smart today. P.S. Sometimes all that glitters is not gold!

Nz’s Trusted Gold Buyers

The Gold Smart Guarantee

For over 15 years, Gold Smart® has been one of New Zealand’s most trusted gold buyers, helping thousands of Kiwis sell gold, jewellery, silver, coins, and bullion with complete confidence. As a family-owned business based in Auckland, we pride ourselves on transparent valuations, honest advice, and market-leading payouts. Every item is carefully tested and valued by experts who understand both craftsmanship and the true worth of precious metals.

Whether you’re visiting our Auckland gold-buying office or using our free insured nationwide courier pack, you can expect the same integrity, speed, and personal service every time. We make it easy to sell gold safely anywhere in New Zealand - with instant payment, fair prices, and total peace of mind. That’s the Gold Smart Guarantee - trusted by thousands of New Zealanders who choose professionalism, privacy, and value they can count on.

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Rich Elliott

GOLDSMART CEO

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GOLDSMART CEO

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Why Us

The Gold Smart Difference

Selling gold, jewellery, or watches for the first time? We understand that trust matters most. With over 15 years as New Zealand’s trusted gold buyers, Gold Smart® provides a simple, secure, and private way to sell your valuables with confidence. Thousands of Kiwis have already turned unwanted jewellery, gold, and silver into cash quickly and safely with us.

Whether you’re looking to sell gold or silver in Auckland, Wellington, Christchurch, Hamilton, Tauranga, Dunedin, Napier-Hastings, Nelson, Rotorua, New Plymouth, Whangarei, or anywhere in New Zealand, we make it easy. Visit our secure Auckland CBD office or use our free insured courier service for a fast, convenient nationwide experience.

Anita Elliott

Anita Elliott

GOLDSMART COO

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GOLDSMART COO

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Safe, Insured and Built on Trust

The Gold Smart Security

Your valuables deserve more than just care - they deserve complete protection. At Gold Smart®, security is built into everything we do. From the moment your gold, jewellery, or silver reaches us, every step is verified, insured, and documented. As New Zealand’s trusted gold buyers, our process is transparent, private, and proven safe.

Whether you choose our secure Auckland gold-buying office or our free insured nationwide courier pack, your items remain fully covered and tracked until payment is made. Each piece is tested by professionals using industry-standard technology and assessed at live market rates. That’s The Gold Smart Security - trusted by thousands of Kiwis who value safety, integrity, and peace of mind.

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HEAD OF SECURITY

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