News

Jewellery Buyers

Jewellery Buyers

For thousands of years gold has been used in the creation of jewellery, art, and coins. Through time gold has been an important factor in economic policies all over the world. It is usually bought as…

For thousands of years gold has been used in the creation of jewellery, art, and coins. Through time gold has been an important factor in economic policies all over the world. It is usually bought as jewellery in times of abundance or investment bullion in times of crisis, and is sold as a method to release capital.

Reasons to Sell Gold

People think of selling gold for the most varied reasons. Whether by necessity or desire, it's  a quick and easy way to unlock some money. Some of the most typical reasons why Kiwis sell gold jewellery are:

Unlocking value reserves

In times when business cash-flow is tight or one is temporarily out of work, it's handy to know you have something valuable that can be quickly sold. Selling your gold is one of the quickest and easiest ways to unlock the gold value of your old jewellery items.

Sell because the time is right

Some people know the right time to sell gold in order to gain better profits. For instance, if you are following gold prices, you know that prices are historically really good at the moment.

Get rid of what is not needed

Some people buy jewellery, accessories or decorative items by impulse, when in reality they do not need it. They later end up not wearing the jewellery - better sold for cash than unloved in the jewellery box.

To buy something needed or desired

It's normal for people to sell their gold to buy or pay for something special. This may be a household appliance, a new car, a house, school costs for the children, or an unexpected bill.

Regardless of your reasons, when you're ready to sell your gold and/or silver items look for good, reputable and reliable buyers.

Gold Smart has been in business delivering high quality services and fair prices to customers for years now. If you take a look at our testimonials on our website you will see the glowing feedback from our happy customers. 

Enquire today via our contact page or give us call. We will be happy to assist you selling your gold and silver items.

Nz’s Trusted Gold Buyers

The Gold Smart Guarantee

For over 15 years, Gold Smart® has been one of New Zealand’s most trusted gold buyers, helping thousands of Kiwis sell gold, jewellery, silver, coins, and bullion with complete confidence. As a family-owned business based in Auckland, we pride ourselves on transparent valuations, honest advice, and market-leading payouts. Every item is carefully tested and valued by experts who understand both craftsmanship and the true worth of precious metals.

Whether you’re visiting our Auckland gold-buying office or using our free insured nationwide courier pack, you can expect the same integrity, speed, and personal service every time. We make it easy to sell gold safely anywhere in New Zealand - with instant payment, fair prices, and total peace of mind. That’s the Gold Smart Guarantee - trusted by thousands of New Zealanders who choose professionalism, privacy, and value they can count on.

Rich Elliott

Rich Elliott

GOLDSMART CEO

Signature
  • CheckGuaranteed Excellent Prices
  • CheckTransparent Selling Process
  • CheckPrivacy and Discretion Guaranteed
  • CheckFast, Secure Payments
  • CheckExpert Knowledge & Honest Advice
  • CheckAuthenticity & Testing Guaranteed

Rich Elliott

GOLDSMART CEO

Signature

Why Us

The Gold Smart Difference

Selling gold, jewellery, or watches for the first time? We understand that trust matters most. With over 15 years as New Zealand’s trusted gold buyers, Gold Smart® provides a simple, secure, and private way to sell your valuables with confidence. Thousands of Kiwis have already turned unwanted jewellery, gold, and silver into cash quickly and safely with us.

Whether you’re looking to sell gold or silver in Auckland, Wellington, Christchurch, Hamilton, Tauranga, Dunedin, Napier-Hastings, Nelson, Rotorua, New Plymouth, Whangarei, or anywhere in New Zealand, we make it easy. Visit our secure Auckland CBD office or use our free insured courier service for a fast, convenient nationwide experience.

Anita Elliott

Anita Elliott

GOLDSMART COO

Signature
  • CheckTransparent, No Pressure Offers
  • CheckFast, Secure, Seamless Process
  • CheckInstant Payment, On the Spot
  • CheckTrusted by 1000s across NZ
  • CheckMost 5-star Reviews
  • CheckOver 20 years Experience

Anita Elliott

GOLDSMART COO

Signature

Safe, Insured and Built on Trust

The Gold Smart Security

Your valuables deserve more than just care - they deserve complete protection. At Gold Smart®, security is built into everything we do. From the moment your gold, jewellery, or silver reaches us, every step is verified, insured, and documented. As New Zealand’s trusted gold buyers, our process is transparent, private, and proven safe.

Whether you choose our secure Auckland gold-buying office or our free insured nationwide courier pack, your items remain fully covered and tracked until payment is made. Each piece is tested by professionals using industry-standard technology and assessed at live market rates. That’s The Gold Smart Security - trusted by thousands of Kiwis who value safety, integrity, and peace of mind.

Yasko null

Yasko

HEAD OF SECURITY

Signature
  • pawGreets every visitor with a sniff
  • pawDetects treats with 100% accuracy
  • pawSniff-tests all courier packs
  • pawMaster of workplace safety
  • pawExpert in morale and mischief
  • pawPerforms best after walk breaks

Yasko

HEAD OF SECURITY

Signature