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Price Comparisions from Various ‘Gold Buyers’ – 68% More!

Price Comparisions from Various ‘Gold Buyers’ – 68% More!

The best feedback we can get at Gold Smart gold buyers comes from customers that sell gold to us. Often these customers are smart and have shopped around a few dealers to get prices for their…

The best feedback we can get at Gold Smart gold buyers comes from customers that sell gold to us. Often these customers are smart and have shopped around a few dealers to get prices for their unwanted items. Two recent sellers had this to say…

From Murray in Auckland - “Thanks so much to Goldsmart who I called recently to facilitate a quote for the sale of my no longer in use wedding ring. They were fantastic and informative and upon me mentioning I would like to shop around suggested I gather quotes and call them with the weight and carat of the ring to see how the prices compared. The next morning I visited a franchise in a popular shopping mall and got the ring weighed and valued and was underwhelmed with what was offered. I was also underwhelmed with the aggressive nature of the attendant trying to persuade me to sell it on the spot. I returned home (with my ring) and called Goldsmart who immediately offered me a price that was 68% more than I had been offered earlier in the day. I was invited to stop by Goldsmart and was met by Anita and her colleague who then wrote me a cash cheque. The Goldsmart team are very professional and I was satisfied that I hadn’t just given my ring away, after all, even though I no longer had use for it, there is still emotional attachment and it would have severely devalued that (if that makes sense) to have let it go so cheaply. I would recommend anyone go to Goldsmart to sell their gold, they conduct their business with integrity and respect, which was such a contrast to the franchise I had originally dealt with, who seemed to be blatantly profiteering from peoples misfortune.”

From Robin – “Just a quick note to say I shopped around for months before deciding to sell my gold to you. I was first taken with your website which seemed to promise a more professional and respectful approach in comparison to many others I’d tried which implied the seller was desperate to acquire cash as the sole motive for selling – which of course isn’t true. I got quotes from three places on the same day and earlier and all were well below your quote which you fully honoured when I called to sell. Many thanks for a professional, friendly and efficient transaction.”

Save yourself the time, sell your gold to Gold Smart!

We are humbled to receive such warm reviews from our customers – it’s rewarding to provide the best services and incredible rates to Kiwis around New Zealand.

Nz’s Trusted Gold Buyers

The Gold Smart Guarantee

For over 15 years, Gold Smart® has been one of New Zealand’s most trusted gold buyers, helping thousands of Kiwis sell gold, jewellery, silver, coins, and bullion with complete confidence. As a family-owned business based in Auckland, we pride ourselves on transparent valuations, honest advice, and market-leading payouts. Every item is carefully tested and valued by experts who understand both craftsmanship and the true worth of precious metals.

Whether you’re visiting our Auckland gold-buying office or using our free insured nationwide courier pack, you can expect the same integrity, speed, and personal service every time. We make it easy to sell gold safely anywhere in New Zealand - with instant payment, fair prices, and total peace of mind. That’s the Gold Smart Guarantee - trusted by thousands of New Zealanders who choose professionalism, privacy, and value they can count on.

Rich Elliott

Rich Elliott

GOLDSMART CEO

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  • CheckGuaranteed Excellent Prices
  • CheckTransparent Selling Process
  • CheckPrivacy and Discretion Guaranteed
  • CheckFast, Secure Payments
  • CheckExpert Knowledge & Honest Advice
  • CheckAuthenticity & Testing Guaranteed

Rich Elliott

GOLDSMART CEO

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Why Us

The Gold Smart Difference

Selling gold, jewellery, or watches for the first time? We understand that trust matters most. With over 15 years as New Zealand’s trusted gold buyers, Gold Smart® provides a simple, secure, and private way to sell your valuables with confidence. Thousands of Kiwis have already turned unwanted jewellery, gold, and silver into cash quickly and safely with us.

Whether you’re looking to sell gold or silver in Auckland, Wellington, Christchurch, Hamilton, Tauranga, Dunedin, Napier-Hastings, Nelson, Rotorua, New Plymouth, Whangarei, or anywhere in New Zealand, we make it easy. Visit our secure Auckland CBD office or use our free insured courier service for a fast, convenient nationwide experience.

Anita Elliott

Anita Elliott

GOLDSMART COO

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  • CheckTransparent, No Pressure Offers
  • CheckFast, Secure, Seamless Process
  • CheckInstant Payment, On the Spot
  • CheckTrusted by 1000s across NZ
  • CheckMost 5-star Reviews
  • CheckOver 20 years Experience

Anita Elliott

GOLDSMART COO

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Safe, Insured and Built on Trust

The Gold Smart Security

Your valuables deserve more than just care - they deserve complete protection. At Gold Smart®, security is built into everything we do. From the moment your gold, jewellery, or silver reaches us, every step is verified, insured, and documented. As New Zealand’s trusted gold buyers, our process is transparent, private, and proven safe.

Whether you choose our secure Auckland gold-buying office or our free insured nationwide courier pack, your items remain fully covered and tracked until payment is made. Each piece is tested by professionals using industry-standard technology and assessed at live market rates. That’s The Gold Smart Security - trusted by thousands of Kiwis who value safety, integrity, and peace of mind.

Yasko null

Yasko

HEAD OF SECURITY

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  • pawGreets every visitor with a sniff
  • pawDetects treats with 100% accuracy
  • pawSniff-tests all courier packs
  • pawMaster of workplace safety
  • pawExpert in morale and mischief
  • pawPerforms best after walk breaks

Yasko

HEAD OF SECURITY

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