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The How To Guide for Turning Your Unwanted Scrap Gold into Cash

The How To Guide for Turning Your Unwanted Scrap Gold into Cash

The Gold Smart® Scales, Gold Buyers in NZ (the best gold buying prices Guaranteed*) Selling your old gold jewellery may be easier than you think. Most pawn dealers make people feel uncomfortable and…

The Gold Smart® Scales, Gold Buyers in NZ (the best gold buying prices Guaranteed*) Selling your old gold jewellery may be easier than you think. Most pawn dealers make people feel uncomfortable and jewellery shops refuse to buy such items because they are difficult to sell to their customers. So what is the process if you want to sell gold in New Zealand? What are your options? The first option would be to use a site like TradeMe – however do you want a stranger coming to your home to collect your valuable jewellery? Also you are competing against a large volume of gold and silver jewellery items, some with very low reserve prices. The second option would be to give your jewellery away to your daughter, niece, etc – however customers often say to us that their kids/family don’t want their old jewellery so there can be a surprising lack of sentimentality. As a suggestion, if you sell to Gold Smart you could use the money as the gift to family or a worthy cause – I’m sure they will take cash! Another option would be to offer your gold jewellery to your friends – however it may be difficult for you to ascertain the correct value and sometimes people don’t feel comfortable wearing second-hand jewellery. An undesirable option would be to take your items to a “pawn shop” or similar store that will undoubtedly try a “low-ball” offer as they like to take advantage of “uneducated sellers”. The last and best option is to call 0800-GOLD Smart and talk with one of our friendly Gold Buyers. We weight your gold using precise scales, test the items and calculate a gold value for you. It’s as simple as that! Gold Smart is changing the way KIWIS sell gold – customers call us their favorite Gold Buyers!

Nz’s Trusted Gold Buyers

The Gold Smart Guarantee

For over 15 years, Gold Smart® has been one of New Zealand’s most trusted gold buyers, helping thousands of Kiwis sell gold, jewellery, silver, coins, and bullion with complete confidence. As a family-owned business based in Auckland, we pride ourselves on transparent valuations, honest advice, and market-leading payouts. Every item is carefully tested and valued by experts who understand both craftsmanship and the true worth of precious metals.

Whether you’re visiting our Auckland gold-buying office or using our free insured nationwide courier pack, you can expect the same integrity, speed, and personal service every time. We make it easy to sell gold safely anywhere in New Zealand - with instant payment, fair prices, and total peace of mind. That’s the Gold Smart Guarantee - trusted by thousands of New Zealanders who choose professionalism, privacy, and value they can count on.

Rich Elliott

Rich Elliott

GOLDSMART CEO

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  • CheckGuaranteed Excellent Prices
  • CheckTransparent Selling Process
  • CheckPrivacy and Discretion Guaranteed
  • CheckFast, Secure Payments
  • CheckExpert Knowledge & Honest Advice
  • CheckAuthenticity & Testing Guaranteed

Rich Elliott

GOLDSMART CEO

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Why Us

The Gold Smart Difference

Selling gold, jewellery, or watches for the first time? We understand that trust matters most. With over 15 years as New Zealand’s trusted gold buyers, Gold Smart® provides a simple, secure, and private way to sell your valuables with confidence. Thousands of Kiwis have already turned unwanted jewellery, gold, and silver into cash quickly and safely with us.

Whether you’re looking to sell gold or silver in Auckland, Wellington, Christchurch, Hamilton, Tauranga, Dunedin, Napier-Hastings, Nelson, Rotorua, New Plymouth, Whangarei, or anywhere in New Zealand, we make it easy. Visit our secure Auckland CBD office or use our free insured courier service for a fast, convenient nationwide experience.

Anita Elliott

Anita Elliott

GOLDSMART COO

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  • CheckTransparent, No Pressure Offers
  • CheckFast, Secure, Seamless Process
  • CheckInstant Payment, On the Spot
  • CheckTrusted by 1000s across NZ
  • CheckMost 5-star Reviews
  • CheckOver 20 years Experience

Anita Elliott

GOLDSMART COO

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Safe, Insured and Built on Trust

The Gold Smart Security

Your valuables deserve more than just care - they deserve complete protection. At Gold Smart®, security is built into everything we do. From the moment your gold, jewellery, or silver reaches us, every step is verified, insured, and documented. As New Zealand’s trusted gold buyers, our process is transparent, private, and proven safe.

Whether you choose our secure Auckland gold-buying office or our free insured nationwide courier pack, your items remain fully covered and tracked until payment is made. Each piece is tested by professionals using industry-standard technology and assessed at live market rates. That’s The Gold Smart Security - trusted by thousands of Kiwis who value safety, integrity, and peace of mind.

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Yasko

HEAD OF SECURITY

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HEAD OF SECURITY

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