How to Choose the Best Gold Dealer

If you own gold of any sort, it is time to consider selling. Items containing gold can fetch you quite the tidy sum of cash. Yet you will not receive the exact same offer from each gold dealer. Nor…
Do Your Homework
Research prospective gold buyers before pulling the trigger on a sale. The unfortunate truth is that some convicted criminals are looking to buy your gold and other precious metals at absurdly low prices. Some attempt to sell phony gold and other precious metals for top dollar. Many unscrupulous gold buyers will even go as far as building a professional-looking website to convince prospective customers they are legitimate. They will study the nuances of the industry so they can carry on an extensive, in-depth conversation about precious metals with prospective buyers/sellers. So don't take a gold buyer's word for his merit and legitimacy. Head on over to the dealer's website and click the “About Us” section. This portion of the website will provide some insight into the company's roots and history. If this section contains braggadocios statements about the "best prices", a steadfast commitment to industry standards and other information that does not reveal the identity of the businessman behind the venture, it is a red flag. If the dealer's name is listed in the “About Us” section of the website or another portion of the website, conduct a search for the name followed by the following words: lawsuits, bankruptcies, and convictions. If any negative links pop up in the search results, strike that gold dealer from your list. Another way to figure out if a prospective gold dealer is legitimate is to read online reviews. Check out several online directories to get a gauge as to what the general public has to say about each prospective dealer. If there is an overwhelming number of negative reviews, do not do business with that dealer. Though it is possible that the dealer will post phony reviews to these online directories, at least some of the reviews will be from legitimate customers.The Decision to buy or Sell Should Not Completely Hinge on Price
Price certainly matters yet it is not the be-all end-all of gold buying and selling. Some shady gold dealers will offer especially low prices, tout their quick delivery service and ultimately turn out to be complete phonies. The worst of the worst will accept your payment and refuse to ship your selected precious metal(s). Some might ship a metal of inferior quality than the one you selected. Others will ship the item long after you originally placed your request. So be wary of egregiously low prices. Do your homework, look at reviews, verify the dealer is legitimate, and follow through with a purchase/sale only if you are completely convinced the dealer has integrity.





