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General Information

This is the Privacy Policy for Gold Smart Limited, located at Unit 7, 147 Victoria Street West, Auckland CBD, New Zealand. Gold Smart Limited is the entity collecting and holding your personal information and will be referred to as “Gold Smart”, “we”, “our” and “us” in this Privacy Policy.

The Privacy Policy governs how we collect, use, share and secure the personal information that we collect about you. It also describes your rights regarding use, access and correction of your personal information. This Privacy Policy should be read in conjunction with any applicable terms and conditions relating to the use of and access to our website, products and/or services (collectively referred to in this policy as, Services).

We recognise the importance of protecting the privacy of information collected by us, in particular, information that is capable of identifying an individual (“personal information”). Gold Smart is responsible for the processing of personal information that it receives under the New Zealand Privacy Act 2020.

Please take a moment to read this Privacy Policy carefully. If you have any questions about this Privacy Policy, please contact us at Any time you use our website, engage with Gold Smart, request, access or use any of our Services, or otherwise provide us with personal information, you consent to the collection, use, disclosure, storage, and processing of your personal information in accordance with this Privacy Policy.

We reserve the right, at our discretion, to modify this Privacy Policy at any time by posting a revised version on our website. We will take reasonable steps to notify you in advance of any changes which are significant or will impact on your privacy rights. You should review this Privacy Policy periodically so that you are updated on any changes.

What personal information do we collect?

We collect and hold personal information about:

  1. customers and potential customers;
  2. business associates and potential business associates, and their employees and contractors (where applicable);
  3. individuals we deal with in the course of providing our Services to our customers;
  4. suppliers and advisors and their employees and contractors;
  5. employees, prospective employees and contractors; and
  6. other people who come into contact with us.

Information we collect may include (but is not limited to):

  1. name;
  2. contact details, including your email address, phone number and postal address;
  3. identify verification documentation, e.g. drivers licence or passport details;
  4. payment details;
  5. any other information that we may require to comply with our record keeping obligations under the Secondhand Dealers and Pawnbrokers Act 2004;
  6. where you apply for a job with us, employment information, including your occupation, current and previous employer, duration of employment, salary, education and qualification history; and
  7. testimonials, feedback and other information which assists us in conducting our business, providing and marketing our Services, and meeting our legal obligations.

If you provide us with personal information relating to another individual, you warrant and represent to us that you have obtained that individual’s authorisation to provide us with their personal information and have informed them of the terms of this Privacy Policy.

Why do we collect your personal information?

We collect personal information in order for us to provide you with our Services, for us to conduct our business, contact you about us and our Services, and to meet our legal obligations. We may also collect information about you for any other purposes permitted by law.

In some cases, if personal information we request is not provided, it might adversely impact our ability to supply you with our Services or perform our obligations to you. Any information you provide to us that is not specified as mandatory (e.g. identified by a *) is voluntary. You are free to choose whether to provide us with the types of personal information requested, but we may not be able to serve you as effectively or offer you certain Services if you choose not to share certain information with us.

How do we collect your personal information?

We may collect personal information about you through your conduct on our website, via support services, email, telephone, any contact made by you to us through social media channels, and through any in person or other interaction you may have with us.

We may also obtain information from other sources and combine that with information we collect through our Services. For example, we may collect information about you from third parties, including but not limited to publicly available sources.

Collection and Use of Information Collected Automatically

We receive and store certain types of information automatically whenever you interact with our website. This information generally does not reveal your identity directly but may include information about the specific device you are using, such as the hardware model, device ID, operating system version, web-browser software (such as Firefox, Safari, or Internet Explorer) and your Internet Protocol (IP) address/MAC address/device identifier.

When you visit our website, our web servers gather your IP address to assist with the diagnosis of problems and to enable us to provide the best level of service.

We use cookies on our website to provide you with a better experience. “Cookies” are a small piece of data sent from a website and stored in a user’s web browser while the user is browsing that website. Every time the user loads the website, the browser sends the cookie back to the server to notify the website of the user’s previous activity. These cookies allow us to improve your security and experience, and improve our website. This data is generally aggregated and provided to us to assist in analysing the usage of the website.

You can choose to disable cookies on your computer if you wish by updating your browser settings, but please note that this may cause some malfunctions on the website.

Use of Information

Unless we have your authorisation, personal information about you is used only for the purpose for which it is collected or for a secondary purpose that is directly related to the primary purpose for collection. In general, the purposes for which your personal information is collected, used, held and disclosed are:

  1. to conduct our business;
  2. to provide you with our Services;
  3. to verify your identity;
  4. to market and advertise our Services to you, including through the use of third party services such as Google, Microsoft and Mailchimp;
  5. to engage with third parties on your behalf;
  6. to communicate with you;
  7. to help us manage and enhance our Services; and
  8. to comply with our legal obligations or as otherwise permitted by law.

We may contact you by electronic means for marketing purposes if you have consented to receive such communications. Direct marketing includes any communications to you regarding advertising or the promotion of our Services. If you do not want to receive marketing communications at any time, you may use the opt-out link provided in any communication from us, or contact us at

We do not allow the selling of your personal information in any way.

Retention and Disclosure of Information

We take care to allow your personal information to be accessed only by those employees and related companies who require it in order to perform their tasks and duties, and to share it with only those third parties who have a legitimate purpose for accessing it.

We may engage third parties to support our operations and/or provide you with Services on our behalf, including:

  • logistics companies and couriers;
  • storage companies;
  • professional advisors; and
  • social media platforms.

Where we deem it necessary, we may transfer or disclose personal information held by us to these third parties solely for the purpose of, and in connection with, performing the particular service or function that we have engaged the third party to provide.

We generally retain personal data only for so long as it may be relevant to the purposes for which it was obtained, to resolve disputes, enforce our agreements, and as required or permitted by law (e.g. to comply with our obligations under the Secondhand Dealers and Pawnbrokers Act 2004). Where we no longer require your personal information, we will comply with our legal requirements in respect of that information. To dispose of personal information, we may anonymise it, delete it or take other appropriate steps. Copies of correspondence sent by you, or from the website, that may contain your personal information, are stored as archives for record-keeping and back-up purposes only.

Management of Personal Information

We strive to ensure the security, integrity and privacy of personal information submitted to us, and we regularly review and update our security measures in light of current technologies.

While no data transmission over the Internet can be guaranteed to be totally secure, we will endeavour to take reasonable steps to ensure the security, on our systems, of the personal information you transmit to us via our online Services.

In addition, our employees and the contractors who provide services related to our information systems are obliged to respect the confidentiality of any personal information held by us.

Links to External Websites

We may provide links to websites outside of our websites, as well as to third party websites. These linked sites are not under our control, and we cannot accept responsibility for the conduct of companies linked to our website. Before disclosing your personal information on any other website, we advise you to examine the terms and conditions of using that website and its privacy statement.

Your Rights

You are entitled to access the personal information that we hold about you, and to request that we amend it if it is incorrect. If we are not willing to correct errors that you have identified, you may request that we take reasonable steps to attach a statement to the personal information noting the correction sought.

If you believe that we have infringed your privacy rights, we encourage you to contact us first at so that we can try to resolve the issue or dispute. You can also complain about our processing of your personal information to the Office of the Privacy Commissioner at: PO Box 10- 094, Wellington 6143, New Zealand, or through

Last Updated: 27 May 2022