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AUCKLAND, 26 August, 2015 – Recognised in New Zealand for their excellent customer service as gold buyers, Gold Smart ( is offering tips to those who want to sell their old gold jewellery for cash.  Selling jewellery is a popular way to put extra money in your pocket, especially around the holidays.  Gold Smart suggests locating a specialist in gold buying to get the most from the sale.

Some gold buyers claim they offer fair value for gold jewellery but severely undercut what they pay sellers. Whereas, gold buying specialists have in-depth knowledge of best practices and stay up to date on precious metals so they can give you the best price. Gold Smart, for example, specialises in buying gold jewellery as well as bullion and coins.

Gold buying specialists will never pressure a seller to make a sale.  If jewellery has sentimental value, it can be difficult to part with, often reminding the seller of the time and place it was received or the person who gave it, a spouse or parent.

“Customers love that there’s no pressure when it comes to selling,” notes Gold Smart spokesperson, Anita.  “They come in and enjoy a coffee, the view, and meeting our Siberian Husky, who loves a good pat.”  She further continues, “We understand the emotional experience of letting go of both good and bad memories associated with jewellery.  I’m proud to say we’ve helped many customers move on in a positive way.”

Since 2009, Gold Smart has helped thousands of Kiwis get the best prices for their old gold jewellery. Sellers feel safe selling gold in a secure and friendly atmosphere.  “As a first time seller,” says customer Nani, “I did some shopping around first to determine the best value for my gold piece and found Gold Smart. They were very prompt with communication and the whole process was professional and hassle-free.”

Gold Smart offers customers four options to sell their gold jewellery, in the store, through courier pack, by VIP pick-up service, or allowing customers to send in their own parcel. They also understand New Zealand’s gold industry, with locations in St. Johns, Wellington, and Tauranga.  Instead of hanging on to that old gold jewellery piece, consider putting the sale money to good use now.

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Anita Elliott
0800 465 376